About Us

The Management

Mr. Naveen Sawhney,
Chairman & Managing Director,
A Mechanical Engineer (AMIME) with a postgraduate diploma in Marketing Management, he has been associated with the Cable Industry for over 35 years, and has an enriching experience in Strategic Planning, Marketing and Quality Control.

Our Team

Cords is governed by a board of directors that comprises of well-qualified professionals from engineering & management disciplines with over thirty-five years of hands-on experience in the cable industry. The directors work in close collaboration with each other and in association with our highly competent human resource across every department. Our people are connected to each other across planes & positions, and this enables them to share their learnings with one another & add up to the competitive advantage of the company. This collaborative work environment enables the people to work in sync with each other and attain common organizational goals. We also lay special emphasis on team-work & multi-skilling of our teams through regular HR interventions & training programs. We believe that such a multi-skilled and multi-disciplinary team brings creativity, quality and efficiency to our processes, decision making and execution.

Core Values

  • Honour commitments
  • Consistently maintain High Quality
  • Strive for long-term relations and partnerships with customers, vendors and business associates
  • Focus on product-development based on ever-changing needs of our customers
  • Ensure Dignity of Labour
  • Advancement in Technology
  • Enhancement and Development of our Human Resource


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